Permission Marketing vs Interruption Marketing

Permission Marketing vs Interruption Marketing

Permission Marketing Guide

What do you know about permission marketing?

Permission Marketing

Permission based marketing can be defined as marketing activities where a business earns the permission or privilege to deliver personalized, relevant, and anticipated messages to its customers.

You don’t relate it to interruptive marketing where a business owner has permission to push out message, rather than presumed or legalistic permission to send messages to customers.

For example,  when you get a customer email address without taking permission or having the right to do that,  you need to be certain the customer wants to receive emails from your business.

Similarly, that your customers don’t complain about your unsolicited emails doesn’t mean you have permission to message them.

You should have the actual permission to send messages to your customer if you must develop better engagement and trust with them.

What are the Permission Marketing Pros?

Cost Effectiveness

The permission marketing makes use of low cost components and tools such as content, search engine optimization, and the social media to help deliver messages.

This method means low cost of marketing your products or services.

High Conversion Optimization Rates

Permission marketing strategy deals with engaging targeted audience who has an interest in a particular product or service. The conversion rate is easier and leads to more sales.

Personalization Traffic

You have the privilege of running a targeted or customized campaign that targets a specific audience.

You focus on their geographical location, gender, age etc., to help you engage your audience better.

Long Lasting Relationships

When you make use of content and the social media, you build and interact with customers who will stay with you for a long time.

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Using components such as social media and content gives you the ability to interact and build lasting relationships with your customers.

Permission Marketing

What are the Permission Marketing Cons?

Slow Results

When you make use of permission marketing, it takes a lot of time to set compared to what you get from interruption marketing.

 Many companies spend a lot of money to grow their businesses and improve sales.  They find ways to cut costs and have effective marketing techniques that work for them.

Consequently, the choice of permission marketing vs interruption marketing comes to play in companies’ campaign decisions.

Interruption Marketing

Unlike permission marketing, interruption marketing deals with marketing actions that interrupts the attention of your audience.

The goal of making use of this marketing strategy is to attract the attention of your targeted audience and build interest about your products or services.

You can make use of telemarketing, direct mail, email spam, print advertising, and TV/radio advertisements for this strategy.

Permission Marketing

Interruption Marketing Pros

Fast Results

Unlike permission marketing, this strategy provides a quick result that will improve sales volume.

Interruption Marketing Cons

It is Annoying

Customers find it annoying that they have a large number of business marketing messages to read.  When they find interruption marketing messages, they quickly ignore them.

Lack of Target Audience

Businesses want customers who make use of their products. However, interruption marketing doesn’t target audience when sending messages. As such, the audience is broad and poorly defined to receive the message.


It is more expensive than the permission marketing. Companies depend heavily on advertising campaigns to make a mark in the market.

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Expiry Date

You should know that ads come with a short life. This means that personalized campaigns have limited time to run.  When the ads expire, you start over to launch your ads again.

This cost money, time, and somewhat daunting to maintain.


The return on investment on interruption marketing is rather low, compared to permission marketing.  The amount of resources spent and the limited time makes interruptive marketing a bad choice for struggling companies.

We know that there are cons to interruption marketing; however, you can take advantage of this strategy when you learn how to annoy your customers less.

You should find a way to make sure that those who don’t like your ads or campaigns opt out of them immediately. When you do this, your customers feel safe with your business.

Finally, permission marketing vs interruption marketing choice depends on individual preference. These two marketing strategies are effective and work the way you have planned your marketing.


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