Intellectual Property Rights For Brands
Intellectual property (IP) is one of the things you should consider when setting up your business. You must protect your company’s IP.
For companies that fell to protect what makes them unique, they might end up with the problem of copyright and other vices from competitors.
It might feel expensive and complex, but it is something you should do to save your company from trouble.
You might end up forfeiting your inventions and ideas if you do not protect your Intellectual property. How do you achieve this in a cost-effective and simple technique?
You can protect your company’s most precious assets by patenting some of your inventions and ideas.
Many technology startups do not know the value of what they have until they lose it.
Patents are valuable but do not ensure that you are successful in your marketing. What can you protect?
You can protect your trademarks, copyrights, cybersecurity policies, and trade secrets. We have listed some of the things you can patent to save your company from trouble in the future.
Types of Intellectual Property Protections
Here are some of the intellectual property protection you need:
You need to patent some of your prized innovations or ideas. When you patent your idea or invention, you have the right that stops other companies from making use of them.
How do you determine if you have a patent?
- Only the solid embodiment of your product, formula, or idea can be patentable.
- Your invention must be novel or new
- Your invention must not be mentioned in a printed publication or been patented before you apply.
- Your invention must serve a vital role in society.
In the US, you can visit the U.S. Patent and Trademark Office for this purpose. This can be complicated or take several years to get.
You need a patent attorney to create a patent application for your business. However, the patents can take many years to get and they are expensive to obtain.
Intellectual property includes getting copyrights for your books, articles advertising copy, software, movies, music, etc.
When you have a copyright, you have the exclusive right to recreate or make copies of your work or even sequels.
When you go for a trademark, it protects your brand’s symbolic value of a symbol, name, device, or word that you use to distinguish your brand from others.
Some popular trademarks include IBM trademark, American Express trademark, and Coca-Cola trademark. How do you achieve this?
You get it when using it in commerce or operation. You do not have to register this mark. However, if you go for federal registration, you have some advantages.
You can register your trademark with the U.S. Patent and Trademark Office.
How Intellectual Property Can Help Your Business
For your intellectual property protection, understand that service marks look like trademarks and can be used for the identification of services.
Trade secrets have become a powerful asset for many startups.
This type of intellectual property is cost-effective and derives its value through secrecy.
This trade secret allows you to take action against people who reveals it or breaches an agreement with them. Even those who steal it are not safe from being prosecuted.
If someone makes improper use of your trade secrets, the person can get into serious trouble if you press charges.
Intellectual property such as the confidential agreements is called the Non-Disclosure Agreements or NDAs.
The agreement allows you to share it with any third party, who is obligated not to expose it.
Confidentiality Agreement for Employees and Consultants
This type of Intellectual property is needed for consultants and employees to sign. This helps protect the brand from unnecessary lawsuits.
It is like the Non-Disclosure Agreements.
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