How to Run an Online Contest to Generate Leads
How to run an online contest can be fun and simple if you know the ideal strategy. The internet has given businesses a platform to generate leads within the shortest time.
If you know how to run an online contest to build engagement, grow your email list, and increase your website traffic, you have discovered online gold.
To achieve this deserves an accolade because many brands find it difficult to do this online. If you have the ideal tools, you can become successful in this act.
What you should know is that operating a giveaway online can be a swift means of generating buzz around your business and getting more sales.
Do you want specifics to know how to run an online contest? We have listed a few ways you can achieve this feat online.
The Benefits of Knowing How to Run an Online Contest
Here are some of the benefits when you know how to run an online contest:
Increase Website Traffic
When you run a successful online contest, you drive more traffic to your official sites. You achieve this through social shares and referrals.
Grow Your Business Email List
When you know how to run an online contest, you can grow your email list fast with a giveaway or contest.
You should make sure that you get your audience engaged through your giveaway beyond the compelling email you sent to them.
Grow Your Social Media Followers
One of the easiest means of growing your social media followers is through an online contest. Learn the craft of using the online contest to your business advantage.
Generate Targeted Leads
You can generate your targeted leads when you make use of contests. When you get a viral giveaway, you increase your followers and brand recognition.
In addition, you generate more sales and qualified leads.
Steps on How to Run an Online Contest
The first step is to set a goal for your giveaway or contest online. You should ask yourself what you want to achieve.
Some of the common goals you get when you know how to run an online contest include:
- To generate sales
- To increase your brand awareness
- To increase your user engagement
- To drive traffic to your website
- To get more email subscribers
- To gather or build user-generated content
- To increase your social media followers
- To generate a buzz around a new product or service
You should pick the goals that align with your business objectives. When it comes to how to run an online contest, it is easier to get successful when you have a goal.
Pick the Right Contest Prize
You should pick the right giveaway or contest prize for your marketing campaign. We know that many brands make use of free products or services.
Some brands make use of gift certificates and money to appreciate their customers. The most vital point is to pick the prize that is relevant to your target audience.
The prize you picked should attract people to your contest.
Plan out Your Contest Rules
How to run an online contest must involve planning. You have to plan what you want to achieve at the end of your contest.
There should contest entry rules that contestants must follow. Your rules should be intimidating to avoid scaring your audience away.
Here are the things to know on how to run an online contest rules:
- Who can enter your contest? Do you have age limits or location limits for your contest?
- When can your target audience enter the contest? When does your contest start and end?
- How can your target audience enter to win? How often can your target audience enter?
- Will you be drawing your winners randomly, using a vote, another method?
We have many plugins that can help you understand how to run an online contest better. Some of these plugins are premium, while the rest are free.
Do not forget that your competitors are doing similar contests. You should not leave your contest to be less professional.
Most brands that make use of online contests end up reaping massively from it. There are different strategies to use to achieve success online.
You decide the right way to win when you know how to run an online contest.